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Arizona MLS stands up to the Man

Congratulations to all of us who voiced our concerns regarding NAR’s decision to support MIBOR’s pathetic claim that Google is a site scraper.  For those of you just tuning in, an Indianopolis board ruled that we as Realtors had to do our best to restrict Google from finding your property on a traditional search.  For example, if you listed your home with me, I had to prevent anybody from finding your home on the internet.  Thankfully, we were able to explain to the ARMLS how dumb of an idea this is, and that the decision only serves to harm our customers, not help.  Here is their press release:

Arizona MLS Takes Stand on “Scraping” and “Indexing”
RECENT NAR INTERPRETATION CREATES COMPETITVE DISADVANTAGE FOR REALTORS®
PHOENIX, AZ – JUNE 10, 2009 – The Arizona Regional Multiple Listing Service (ARMLS) is taking a stand on a recent National Association of REALTORS® (NAR) ruling on the technical interchangeability of “scraping” and “indexing” as it pertains to display of the IDX Database on the Internet. A recent controversial interpretation issued through the Center for Real Estate Technology (CRT), NAR’s technology arm, advised members that “scraping” and “indexing” are in effect the same practice and represent misappropriation of the IDX Database. ARMLS believes that this ruling places NAR members at a distinct and serious competitive disadvantage.

ARMLS maintains that the CRT opinion does not factor in the end use of the “scraped” and “indexed” listing data. It fails to distinguish between benign and malicious “scraping” and “indexing.” These practices are termed benign if they provide intended benefits to the consumer and the buyers and sellers whom the REALTOR® serves, and are not in conflict with the ARMLS IDX Policy. They are deemed malicious if they utilize the listing data in a manner foreign to the original intent of the REALTOR® and the property owner, and are incompatible with the ARMLS IDX Policy. The practice of “scraping” or “indexing” by search engines for the purpose of displaying or indexing the data for consumer property search, and which ultimately directs the consumer back to its source, is benign, and is in sync with the REALTOR’S® intention when displaying listings on the Internet. When a third party, e.g. a search engine, through “scraping” or “indexing” misappropriates and uses the listing data for purposes not intended by the property owner or REALTOR® , these practices become malicious and should be prohibited. Any interpretation by NAR prohibiting REALTORS® from allowing search engines, such as Google, from benign “scraping” and “indexing” listing data puts the REALTOR® at a distinct competitive disadvantage.

The ARMLS IDX Policy contains the statement that “IDX Brokers must protect the IDX Database from misappropriation by employing reasonable efforts to monitor and prevent “scraping” or other unauthorized accessing, reproduction or use of the IDX Database.” The interpretation of this policy was not intended to discourage dissemination of listing information through search engine indexing or to discourage brokers or their permitted licensees who offer listings from optimizing their listings to achieve higher search engine placement. ARMLS supports and encourages a change in NAR’s interpretation of “scraping” and “indexing” that factors in the results of such activities and removes any competitive disadvantage that NAR’s current opinion creates.

Comments

  1. John Landry says:

    Thank goodness ARMLS is thinking clearly. NAR again is not looking out for the interest of its members. Quite frankly, I feel that realtor.com is a scraper site. Think about it, we pay our board dues and NAR sell the right to our listings to realtor.com a seperate organization who then wants to charge us high fees to promote our listings to featured listings. On top of that realtor.com with all of its content beats most Realtor’s websites when it comes to promoting those listings through Google. Why do we allow NAR put their conflict of interest financial goals above ours?